Art Director: Catherine Choi
UX Designer: Asha Bhakta 🥳
Project Manager: Sam Vaca
Developers: Tiffany & Co Dev Team, Brian Douglas
The Tiffany & Co. Foundation is a philanthropic endeavor created by Tiffany & Co. to help protect and maintain healthy ecosystems around the world. As part of their redesign initiative, Catherine and I aimed to refresh their website by creating new designs that felt cohesive with the Tiffany & Co. brand. Despite being a distinct entity, our goal was to establish a visual connection between the two brands and showcase the Foundation's sustainable efforts.
To enhance user engagement, I incorporated dynamic imagery showcasing the diverse landscapes that the Foundation has supported and revamped throughout the years.
Additionally, we developed an interactive map highlighting the numerous grants provided by the Tiffany & Co. Foundation. Given the volume of grants, I implemented a filtering system and used UX copywriting to give users clear instructions for optimal map usage on various devices.
Adhering to brand guidelines, we successfully created a website that offers an immersive exploration of the Foundation’s story through dynamic imagery and storytelling.
Adhering to brand guidelines, we successfully created a website that offers an immersive exploration of the Foundation’s story through dynamic imagery and storytelling.