Tiffany & Co. 

Tiffany & Co. 

Year
2021 - 2023
Client
Tiffany & Co. Foundation
Field
Responsive Web Design
Team

Art Director: Catherine Choi

UX Designer: Asha Bhakta 🥳

Project Manager: Sam Vaca

Developers: Tiffany & Co Dev Team, Brian Douglas

the story

The Tiffany & Co. Foundation is a philanthropic endeavor created by Tiffany & Co. to help protect and maintain healthy ecosystems around the world. As part of their redesign initiative, Catherine and I aimed to refresh their website by creating new designs that felt cohesive with the Tiffany & Co. brand. Despite being a distinct entity, our goal was to establish a visual connection between the two brands and showcase the Foundation's sustainable efforts.

(Old Website)
↗︎ view current site

To enhance user engagement, I incorporated dynamic imagery showcasing the diverse landscapes that the Foundation has supported and revamped throughout the years.

Additionally, we developed an interactive map highlighting the numerous grants provided by the Tiffany & Co. Foundation. Given the volume of grants, I implemented a filtering system and used UX copywriting to give users clear instructions for optimal map usage on various devices.

Adhering to brand guidelines, we successfully created a website that offers an immersive exploration of the Foundation’s story through dynamic imagery and storytelling.

Adhering to brand guidelines, we successfully created a website that offers an immersive exploration of the Foundation’s story through dynamic imagery and storytelling.