Tiffany & Co.Β 

Tiffany & Co.Β 

Year
2023
Client
Tiffany & Co.
Field
Responsive Web Design
Team

Art Director: Catherine Choi

UX Designer: Asha Bhakta πŸ₯³

Visual Designer: Ji Sun Han

Developer: Tim Hansen

the story

To celebrate the grand reopening of Tiffany & Co.'s Flagship store, Catherine and I designed an interactive website using mixed media and imagery. The goal of the project was to centralize editorial assets so press officials can easily view and download exclusive Tiffany & Co. content.

β†—οΈŽ view current site

Our design philosophy was structured around using Tiffany & Co.'s iconic blue while bringing in a new elegance and sophistication to the UI. The objective was to create a light and airy user experience that felt dynamic and engaging.

As the UX Designer on this project, I played a pivotal role in the development of essential features, such as parallax scrolling, autoplaying carousels, downloadable asset libraries, and an interactive navigation menu that provides users with clear location indicators. The overarching objective was to deliver a seamless user experience, inviting press professionals to explore and access classified Tiffany & Co. content.

As the UX Designer on this project, I played a pivotal role in the development of essential features, such as parallax scrolling, autoplaying carousels, downloadable asset libraries, and an interactive navigation menu that provides users with clear location indicators. The overarching objective was to deliver a seamless user experience, inviting press professionals to explore and access classified Tiffany & Co. content.